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Web Hosting Leader: Enhance Your Web Hosting Business
If you are a web hosting provider, you know the importance of a website in helping an organization enhance its business. Clients come to you, because they want to host their websites on the internet to attract more customers. The same rules apply to your web hosting business. In this age of internet marketing people turn to the internet to look for everything including a web hosting provider. So ensure that you have a well designed website with updated content that is SEO friendly to be able to attract your prospective clients’ attention.
The Website Design
The website for your web hosting business should be professional, user friendly and easy to navigate. You may opt for a static web design for your web hosting website. With a static website that has an eye catching layout; it is possible to put all the information about your web hosting business.
You can provide information about your various web hosting plans and packages and the features that your web hosting services offer. Remember to put down your list of clients and some client testimonials. Provide links to your clients’ websites. This enables prospective customers to get an insight into your work with existing customers and help them finalize their decisions.
Ensure that the website for your web hosting business is functional and effective. The website should have a site map to allow visitor to find information he is looking for quickly, or he may just leave the site. Each web page should have a call for action such as enquiry form or customer contact details.
This will enable you get the details of the prospective customers who have visited your site and gives you a database that you can target for marketing activities.
Content on the Website
Content on the website is a very critical factor in determining the success of your web hosting website. Provide all technical information related to your web hosting services. For instance, you can share with the customers details of your data centre infrastructure and equipment.
The website is an ideal place for you to put forth unique features that your web hosting service offers as compared to others. For instance, if you offer the latest control panel, make sure you mention that prominently on your website. Your web hosting company may offer special promotional schemes at times, like 30 day money back guarantee or special price discounts. Such special offers have to be updated and available on your website.
Blogging on Your Web Hosting Website
Blogging is a good way to ensure that the content on your web hosting website remains fresh and updated all the time. You can write blogs on various aspects related to web hosting and discuss latest developments and innovations in the field. Also ensure that your blogs are rich in SEO words. This enables your web hosting website to rank higher in search engine results.
Present Important Information Effectively
The web hosting website should be designed in such a manner that the most important information that the client will seek is displayed prominently and has links to it from every web page. The critical information that prospective clients look for in a web hosting website are the web hosting plans and packages and the prices. Besides, they also want to know what the payment options that you will accept are.
The web hosting packages may be most effectively displayed in tabular fashion. This enables the client to take in at a glance the various features of different plans and he may choose the web hosting package that suits his business needs the best.
Armed with these tips, go ahead and create an effective web hosting website.
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