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Web Hosting Leader: Customer Satisfaction in Web Hosting Business
Customer satisfaction is the basis for growth and expansion of any business. When a company offers any product with certain promises and obligations to its customers, it has to strive to meet the same. Any defective product needs to be immediately exchanged without any hassle to the customer, within certain stipulated time. Any further problem faced by the customer has to be solved on a priority basis by the company’s customer service cell.
Web hosting is also similar to any other business where total customer satisfaction forms the basis of its success or failure as a web hosting business venture. Customer satisfaction can thus be said to be the hidden factor in ensuring the subsequent success or failure of a web hosting company.
WHAT PLEASES THE CUSTOMER?
What does a customer, who is searching for a provider of web hosting, look for in the web site of that company? What would motivate that customer to stick to that particular page long enough for the business deal to materialize? The foremost and perhaps the most important thing is the overall layout of the web page of the web hosting provider.
It must be based on correct and aesthetically synchronized application of the design and the color scheme chosen. It must have proper and correct information in clear and crisp language. The customer must be able to find what he is looking for easily. Hence it is critical that the web hosting service providers have a very well designed and crisp looking site.
There are plenty of web hosting providers, who are operating from nearly all the big and the small cities in India. Any individual or business company seeking to expand its reach on the internet starts looking for reliable and authentic web hosting providers through searching the internet. The web page advertising the host must be created in such a manner that it pops up right in the first page of all the search engines.
No body has the time or the patience to keep searching in the inner pages. So how the advertisements themselves are created sow the first seeds of customer satisfaction. The advertisements therefore must be able to catch the attention of a potential client without appearing to be dubious.
For any customer it is a nightmare when after spending hours on the net to locate a website of the web hosting provider, he finds that none of the links provided on the first page of the website works. So neither can he get any information about the type of operating systems they provide nor can he compare the rates being offered with others. Then would he ever become a satisfied customer of that web hosting provider?
Never. So it is very important for all the web hosting companies to remember that one disgruntled customer will bring a chain of other such disgruntled customers, ultimately leading to their revenue loss. Such is the power of the internet today through the options of Facebook and twitter. One simply cannot afford to put up a website which is just halfway completed. It is better not to have a website at all than have a website whose links do not work.
A COURTEOUS SERVICE
Last but not the least, the most vital element in the customer satisfaction motto should be an authentic and a dedicated team of technical experts whose proper and updated contact addresses, phone numbers and e-mails must be provided on the web page of the web hosting provider. The nameless and faceless experts at the other end of the screen should by their behavior seem like a truly dedicated and motivated group who are always ready to help out the customers
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