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Web Hosting Leader: How to get your web hosting site higher in Google?
What is web hosting?
Web hosting, as the name implies is the process of hosting a website on a server so that it becomes accessible on the internet. It is that critical part of the web development process which finally ensures that a particular web site is finally visible on the internet. The particular website is hosted on a server which connects the concerned site to the internet, ensuring it gets hosted and therefore available on the World Wide Web.
What do the search engines look for?
Getting the particular web hosting site listed on to the web site of the search engines is the first tentative step which brings traffic to one’s web page. But the whole crux of the matter is getting a higher listing on the first page of the search engine itself. The whole process of this optimization is done through ‘search engine optimization’.
The search engine optimization process
All the three major search engines- Google, Yahoo and Bing- have certain sets of formula to determine the relevant keyword; thereby the rank they allot to a particular web hosting site. These are all based on particular algorithms of these search engines.
The algorithms calculate the relevancy of the title page, proper and complete body content, the number of working and appropriate links provided to the webpage of the web hosting site, how long people view the page, how long it takes to load up the page, etc. Some search engines pay more importance to the page content; others to inbound links; yet others to the meta tags which have a description of the title, content and keywords used in that web hosting site.
Role of keywords
This is a very important aspect of getting a higher ranking in the search engine. Meta tags containing the relevant keywords help to bring more traffic to a particular web hosting site. The more traffic it generates, the more popular the site becomes; the more popular site it becomes, the higher the ranking it gets on the search engine. So the choice and use of keywords must be done very carefully indeed.
Ways to get higher ranking in Google
Google ranks among the top three search engines today. Infact the word –googling – has come to be associated with a search for any topic on the internet. Naturally then Google would be very selective in choosing which web hosting site it lists and which it rejects.
So the first page itself of the web hosting provider must contain relevant and useful information along with useful sites which link back to the website of the web hosting provider.
The oldest method to get a listing in Google is to get the particular web hosting site in The Open Directory-www.dmoz.org.- listed. The groups of volunteers who manage this site are ‘category editors’. The site provides a list of categories where one would like to add that particular web hosting site. By selecting ‘add URL ‘link to that categories list, the website appears on its list. This is a slow process. The Open Directory only lists those web sites which are at least fifteen pages long containing useful and relevant matter.
Google has an ‘Add URL’ form in its own website, where the web hosting provider can request it to be included in its search engine. But it again depends on the way the particular web hosting site has been created and designed.
The last method to get listed in Google is to have links posted from another website that already has a listing in the official website of Google. Most of the times, when the Google spider picks up updates to that site, it tags along the link provided to the web hosting site also. This helps in achieving a higher rank for the particular web hosting site.
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