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Web Hosting Leader: Is web hosting a competitive business?
Any business needs competition in order to flourish, prosper and survive. In fact competition acts like a booster dose. It makes the people running the business more acutely aware of the ground reality. It makes them pull up their socks and fine tune their short comings.
Like any other business, web hosting in itself is a very competitive business. This is more so due to the ever expanding internet market, where all the web service providers want to have a piece of the cake for themselves.
THE ETERNEL COMPETITION
When one surveys the net for the location of a dependable web hosting provider, one comes across thousands of such providers. The scene is true today for all countries. In India no matter in which small town or city one may be based, one still is able to locate at least one or two such web hosting provider within one’s vicinity.
The scene is bigger and better in the major cities of the country. One finds competition at all levels here. The competition begins right at the website of the particular web hosting provider itself.
The competition to host such a web page which holds the attention of the clients long enough to materialize into a fruitful business deal is quite acute indeed.
THE EXPANDING COMPETITION
Not all the web sites of the web hosting providers are worth while to spend more than a cursory glance at them. Then what is it that gives some the competitive edge here? The answer to that are certain tricks which build up their reputation in the net market. It is the presentation of the first web page on the site itself which is the most crucial deciding factor.
All the web hosting providers must remember this simple rule. Their first impression has to be perfect in order to grab and hold the attention of the web hosting seekers. The presentation of the content in the web page has to be clear and crisp. The language has to be simple and to the point.
The judicious use of the tools of the trade like- colors, animations, flash points, videos, etc. is important. Along with this, a workable navigation works like magic, to hold the client long enough. All the links in the web page must be complete before being launched into the net.
What do the clients look for when they search for a web hosting provider? They look at the types of plans the host is offering along with the rates being charged. The two operating systems of Windows and Linux are both quite popular in this field.
But if due to some reasons the provider offers only one operating system, he should have the skill to sell it to the client in such a way that the client buys that plan offer from him without any hesitation. This skill in the way the provider packages his limited goodies would give him the competitive edge in the business of web hosting.
The provider must have the tactics to sell his products convincingly. How he does it would define his success or failure as a web hosting business.
So the trick is to give the client sound knowledge about the web hosting plans he chooses. The client must feel like a king. He must feel as if he has the power to decide and opt for a particular operating system .
The web hosting provider must give knowledge based competition irrespective of whether he is offering both the Linux and the Windows operating systems or only one. He should have a web site which satisfies all the doubts and queries of the clients by providing an interactive link to its customer service.
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