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Web Hosting Leader: Advertising for Web Hosting Business
There is increasing demand for web hosting services. All organizations need web hosting to make their websites available online. This enables prospective customers, vendors and other business associates to access information about the company products and services online. Companies use their websites for hiring staff by displaying vacancies and a brief job description of the role. Thus the applications of websites are endless and so web hosting is a much sought after service.
Web Hosting Business
Given the considerable demand for web hosting services and the enormous potential it offers, starting your own web hosting business is smart business idea. Ensure that your web hosting business provides the basic features that client expects like maximum server uptime, 24 X 7 customer support and daily data backup. Having all these aspects is place is important, but not sufficient to ensure success of your web hosting business. Advertising is the missing link.
Advertising Your Web Hosting Business
Advertising plays a critical role in promoting your web hosting business. You may offer the best web hosting services which are reliable and secure. But it will not help your business much if prospective customers are not aware of this. Hence advertising is important. There are many places where the web hosting business can be advertised. Some of these places are expensive; others are cost effective, while some places are actually free.
Paid Advertising on the Internet
Web hosting business can be advertised on internet media like Google adwords, Yahoo and Bing. You may also look at the option of advertising your web hosting business in certain quality web hosting directories like Hosting Spire or Yahoo Web Hosting directories. These directories will give better results than the general advertising as these directories are more frequently visited by people requiring web hosting services.
Banner Advertising on Popular websites
You may strike a deal with popular websites offering valuable information to host their web pages for free, in return for space for a ‘hosted by your company name’ banner on every page on their site. This is quite an effective method of getting customers.
Free Advertising on the Internet
There are many free advertising options available on the internet for your web hosting business.
• Hosting Forums
There are several hosting forums available, which are dedicated to promoting web hosting business. Such forums allow you to post hosting offers in relevant sections. You may become a member of the forum and participate in discussions with prospective customers. This enables you to understand their needs and offer relevant web hosting solutions for them.
• Article Directories
Post articles related to your web hosting services in article directories like e-zine articles, which are popularly referred to by visitors. You need to post articles regularly. Regularly updated articles in article directories rank high in search engine results and serve as a good source of information. For instance, if you are offering latest Plesk control panel on your windows server, you can write an article, incorporating this information in it. Prospective customers searching this particular requirement in web hosting providers will be directed to your article and may get in touch with you.
Unconventional Advertising Places
Your satisfied clients can serve as effective advertising tool for your web hosting business. With client’s permission, you can display client testimonials on your website. You may request the client to mention a line or two about your services on their website at an appropriate location.
Conventional Advertising Places
While looking, at the above places for advertising your web hosting business, do not overlook the conventional advertising techniques. For a local web hosting business, you could print flyers and deliver them door to door or as newspaper inserts. You could organize information kiosks at malls or community centers with prior permission, of course. These are also extremely effective places to advertise your web hosting business.
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